Something that has never happened in the last two decades.

According to recent reports:

• Meta projected revenue: $243 billion
• Google projected revenue: $239 billion
• Meta growth: 24% YoY
• Google growth: ~12% YoY

Key drivers behind Meta’s growth:

• Instagram Reels expansion
• Threads platform growth
• WhatsApp business monetization
• AI-powered ad targeting

This signals a major transformation:
Social media is becoming more dominant than search engines in digital advertising.

Why this matters:
For years, Google dominated digital advertising. This shift indicates that attention is moving from search to social platforms.

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