Traditional SEO is losing relevance as AI becomes the new gateway to information.

for AI agents like ChatGPT and AI-powered search systems.

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Key data:

• 92% of marketers still use SEO, but
• ~30% report declining traffic due to AI search behavior
• 98% of marketers plan to increase AI SEO investment

What replaces SEO:

• Authority over keywords
• Trust signals over backlinks
• Multi-platform presence over single website

SEO is not disappearing — it is evolving into AI-driven brand visibility.

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